Logos for Advertising & Communication

Neologisms, hyperbole, plays on words, changes of register and recourse to the rhyme and musicality of the written word: the language of advertising and communication is a mosaic of multiple elements that all contribute to the success of a message, from origination to transposition. 

In pursuit of its goal of engaging and persuading, copywriting often makes playful use of language and deliberately subverts the rules of grammar and phonetics. The challenges and pitfalls of recreating the same message in a different language are therefore numerous, but need to be smoothly overcome to deliver an effective global communication strategy.

Communicating through advertising means bringing people into contact with a product, fostering emotional bonds with a brand and providing information that reflects the social and cultural conditions of the target country of a given communication campaign, while also taking account of the media through which it will be channelled.

All these ingredients form part of the translation process, which must deliver much more than a word-for-word replica of the original, by using targeted techniques, specific know-how and cross-cutting skills.

We have numerous collaborations with well known advertising and communication agencies with client portfolios covering every sector. From concept origination to art direction and the organisation of production, we support you through every stage of translation project planning and development, with the right technical skills and attention to detail for any type of content.

• Translation of ATL and BTL marketing content

• Transcreation for advertising campaigns, slogans and taglines

• SEO/SEM content across every language

• Consulting on keywords for multilingual advertising campaigns

• Development of glossaries aimed at strengthening brand identity and brand awareness

• Immediate translation of press releases to ensure the instant release of content

• Localisation of audio-video content: subtitles, voice-overs, dubbing, transcription, adaptation of video graphics, audio-video mixing and remixing

We ensure that every stage of the process – which is fully integrated into the Logos translation management system, known as myLogosys – can be tracked at all times.

We assign projects to dedicated Project Managers, with relevant experience and the ability to deal with the critical factors associated with the sector.

As a result of our experience and our vast network of relationships in this field, we have a substantial pool of professional native-speaker translators and copywriters dedicated exclusively to advertising and communication, all selected on the basis of:

• Specialisation in the sector
• Consolidated experience with a minimum of 5 years’ professional practice
• Residence in their mother-tongue country
• Continuously updated, in-depth knowledge of matters relating to marketing, communication strategies and patterns of consumer behaviour in the target market
• Outstanding ability in the use of creative writing techniques

We coordinate and support our dedicated teams in using the best translation and terminology management technologies, so as to ensure high quality and consistency.

We measure the quality of our translations and service using metrics and checklists based on regulatory requirements and agreed with the customer.

RELIABILITY – We share your goals, help you innovate and support you as a partner by listening, discussing your needs and proposing solutions.

QUALITY  – We are certified to ISO 9001, ISO 13485 and ISO 17100. Stringent standards, data security, traceability.

FLEXIBILITY  AND AGILITY – We organise our processes to meet your budget and time requirements.

TECHNOLOGY AND INNOVATION  – We combine the best technologies into a well balanced digital ecosystem in order to create an open, collaborative environment that can be integrated with any systems already used by our customers.